Blockbuster to rent Blu-ray HD discs only

By on
Video rental giant Blockbuster recently announced plans to expand its high-def offerings by mid-July, and will rent high-definition DVDs only in the Blu-ray format in 1,450 stores, dealing a major blow to Toshiba-backed rival HD DVD format.

Blockbuster started renting both Blu-ray and HD DVD titles in 250 stores since late last year, and found that 70 percent of the time people favored Blu-ray to HD DVD. The greater availability of exclusive titles such as "Casino Royale", "Pirates of the Caribbean" and "Spider-Man" for Blu-ray as well as the launch of the PlayStation 3, which can also play Blu-ray movies, helped the format lead movie sales in 2007. The North American HD DVD Promotional Group accused Blockbuster of being short-sighted in its decision:

"I think trying to make a format decision using such a short time period is really not measuring what the consumer is saying," said Ken Graffeo, the promotional groupís co-president."
The HD-DVD disc format will still be available via Blockbusterís website and through the original 250 pilot stores for high-definition movies which are already offering them.

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.