The notebooks start at $749 and come in yellow, pink, green, white, red, black, blue and espresso. The Inspiron desktops start at $349, with the model 530 offering a choice between Windows and Linux.
"This is really just a hint of what we're doing to get these exciting new products into customers' hands," Alex Gruzen, senior vice president of Dellís consumer product group said. "We have a broader retail strategy and over the coming months we will announce more partnerships, both with Wal-Mart and with other retailers."
Along with a wider palette of colors, and the new computers, Dell unveiled an online backup service and a new ad campaign with the tag "Yours is here", in line with the companyís new emphasis on consumers.