Microsoft cuts price of HD DVD player, offers free movies

By on July 26, 2007, 12:53 PM
In an effort to boost sales of its next-gen high-definition movie format, Microsoft announced today that starting August 1 it would slash $20 off its HD DVD player add-on for the Xbox 360 bringing it down to $179. In addition, the Redmond giant will pack in five free HD DVD movies for anyone purchasing an Xbox 360 HD DVD Player between August 1 and September 30.

Sony, which is championing Blu-ray Disc technology against HD DVD, recently introduced a $100 price reduction to the 60GB PlayStation 3 console, which already contains a Blu-ray Disc player, putting it in the $499 price point. The Xbox 360, on the other hand, sells for $399 with a 20GB hard drive and no HD playback capabilities unless consumers shell out $179 for the HD DVD Player add-on.

Microsoft also announced it will offer the movie "300" on its online service Xbox Live on demand starting August 14, as well a free hi-def download of the pilot episode of Heroes, in advance of the street date for the "Heroes: Season 1" HD DVD boxed set.

In other news, there has been a lot of speculation about a $50 price drop for the Xbox 360 by Microsoft that could arrive as early as next month, in a move to regain momentum in the video game console market. Surely that must be taken with a grain of salt, as price cut rumors are a dime a dozen these days.

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.