Gateway enters Chinese market to boost foreign sales

By on August 17, 2007, 10:02 AM
China is one of the most highly populated countries in the world and as such it is also one of the fastest growing PC markets. Nowadays many manufacturers are starting to look at the Asian country as an opportunity to expand the markets for their products. Gateway became the latest manufacturer to try to capture some of this market by making its products available in PC malls and retail stores across the region.

“China is home to some of the world's most savvy computer users and we're confident they will recognize the value Gateway brings to this market,” said Ed Coleman, Gateway's CEO. “We believe Gateway's strong history of quality and innovation, combined with Digital China's outstanding reputation for service and support, will lead to success in the marketplace.”
Gateway products making it to Chinese markets will comprise of Gateway desktops, notebooks and LCD displays. The company unveiled a new line of notebooks and desktops for the Chinese market that use Intel Core 2 Duo processors and the Windows Vista operating system. No further details on hardware specs, availability or price were revealed, though.

Gateway’s decision to fuel sales by entering the Chinese market follows a drop in its PC shipments for the second quarter of 2007 in the US. Nevertheless, the California-based company will still face a fair bit of competition from rival computer companies such as Lenovo, Dell and others in the Chinese market.




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