Sony, Toshiba bicker over HD-DVD and Blu-ray sales

By Justin Mann on September 7, 2007, 12:22 PM
It is good to be king. Both Sony and Toshiba are dubbing themselves king of HD DVD, and now have come to odds about who really is winning. Sony claims they have more Blu-ray capable units on the market (which is true, factoring in the PS3), Toshiba claims they have more standalone players in people's homes.

Who really is winning? I don't think it matters at least not anymore. The price points of both camps still puts the hardware out of the range of the general consumer. Only people specifically looking for HD content are going to gravitate towards Blu-ray or HD DVD. The rest will stick with DVD. Content may become an issue if movie companies still decide to choose one over the other. Neither Toshiba nor Sony can make any truly boastful claims about how many units they've sold, as the numbers are still relatively low.

Without factoring in the PS3, HD DVD does have a marginal lead 55% versus 42%, with a very small number of units being dual-format. I still think, and hope, that the dual-format players will be the ultimate choice with price driving it. Once we see a significant number of deployed units, maybe 10 million on either side, then I think comparisons might be worth it. DVD is still reigning supreme, however, and until that is no longer the case I don't think Sony or Toshiba has much room to claim themselves winners of anything.

User Comments: 2

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buttus said:
How long will this drag out? HD offers consumers more bang for the buck and is much more affordable then Blu Ray....yet Blu Ray is technically superior then HD.The longer this goes on the more unpleasant the taste in consumers mouths. I do believe that once the format war is resolved then sales of the winning format will soar through the roof. However, that being said, bot HD and BR are quickly endangering themselves and risking becomming obsolete. The real competition for either format will be the fast HD digital download or on demand entertainment. If Slingbox (or even IPTV) becomes High Def then a whole world of hurt will be taken out on both Blu Ray and HD. They have to settle this and get consumers on board BEFORE the new streaming and downloading services become HD.
Julio said:
Totally agree. HDTV sales have been exploding for the past year or so, new gaming consoles are getting its fair share of attention thanks to the capabilities that go along with the new screens, but then the new movie formats are still lagging quite behind.DVD quality is enough for some, that is also true, but if there was an uniform format that would secure the long run investment of new equipment, then the story would be quite different.
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