Freescale intends to use the technology to expand their mobile components:
“The addition of AMD’s OpenGL ES 2.0 and OpenVG 1.0 graphics technologies to Freescale’s robust family of i.MX applications processors will help us deliver an even broader portfolio of platform solutions to manufacturers worldwide,” said Paul Marino, general manager of Freescale’s Multimedia Applications Division. “We anticipate that our adoption of the AMD technology will allow Freescale to exceed mobile consumers’ expectations for graphics performance.”
The technology they are licensing from AMD is most likely fully from AMD's reserve of ATI technologies following their merger late last year. It's easy to see AMD's angle in this, and I expect we will see them license their their technologies like this more and more as time goes on.
You can read the full press release at AMD's site.