What's just as interesting as the low power draw, however, is the noise output. It is also designed to be quiet – very quiet – at less than 50dB for a full system. What's the advantage here? An obvious question to ask, and if this was placed into any classic datacenter I might wonder why they'd bother sinking more cash into making a system silent. After all, you expect a server rack to be loud.
What about, however, a start-up company? One that might not yet have a datacenter and has to make due with a storage closet? Or how about a small business that needs several high power servers, but can't justify the investment in offsite hosting? Both of those are instances in which having a server that doesn't deafen nearby employees could have a huge advantage over servers with 8000RPM cooling fans. It's a good idea – and even if they are only filling a niche market, it's a good one.