PlayStation 3 to have 11 million moved by March says Sony

By Justin Mann on September 22, 2007, 6:51 AM
The PS3 right now is doing terrible. No matter what way you look at it, the console is selling dismally compared to the much older Xbox 360 and the newer Wii, which are now neck and neck. Sony's had a lot to say about why this is, though realistically the issue for them is low demand. Despite shipping more than enough units, the actual amount sold is just teetering over 4 million.

Despite that, Sony plans to put even more consoles onto the market and says they'll have shipped 11 million come March of 2008. Will more than doubling the amount of consoles available make them more likely to sell when shelves are already fully stocked? Somehow, I doubt that. Sony however is quite confident:

"We are planning various steps to support our software and hardware businesses ... I think we can do pretty good in terms of the target," Hirai said, when asked about an aim to double the 5.5 million units PS3s shipped the previous year.
I don't think doubling your unit output will help anything when your two biggest complains are price and game selection. Both of those Sony has the capacity to address but seems to be unwilling to do that just yet. Will they change their minds if another year rolls around and PS3 sales are still falling short?




User Comments: 31

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Fornacis said:
Give us the next Final Fantasy and Grand Turismo you morons.
buttus said:
I think that Sony has completely mis marketed the PS3. The fact is that the system can and should be the centre of a digital entertainment home. The Blu-Ray player with 1080p is fantastic for movies, the built in Wi-Fi and Bluetooth makes add on's clean and easy. The fact that it just "happens" to play games should be the proverbial icing on the cake.I myself am looking for a next gen console. I do believe that the PS3 has the superior processor, superior GPU, and is by far the overall better "value". However, the sheer stark and obvious lack of game titles is so unpalitable that I will be buying a XBox 360 instead.Unfortunately for me, I will put off the purchase of the PS3 until next year when games like MGS4 and Resident Evil 5 will be available. Sony keeps shooting itself in the foot (especially with it's war over HD format) and as a result most consumers simply refuse to invest in a technology which may be completely dead 2-3 years from now.Get your act togethor Sony, before this terible taste in all our mouths becomes too bitter to keep swallowing.
miyu said:
Many game developers that once had Sony only games have decided its not worth their time only produce for the Playstation. (I got both an X-box 360 and a Sony Playstation 3) Wii has shown to the gaming community that graphics and power alone do not make for a successful game console. Sony mishandled the ps3 and may be the final straw for most gamers to look pass Sony when the next generation of consoles come out.
numanthia said:
This article is full of mistakes.1st. Sony is beating xbox 360 first year full sales. Xbox 360 sold only 5.6 million in its first 12 months but Sony is on track to sell a minimum of 6.6 million (not adjusted for seasonal sales) but most likely between 8 - 9 million units seasonally adjusted.Xbox 360 is last vs next gen first year console sales and looks to be in serious trouble heading into 2008 vs the Wii and Surging Playstation 3.2nd mistake is that total Playstation 3 sales in the first 9 months is the low 5 million mark not 4 million.It is poor journalism to be making these kind of assertions when the PS 3 is in fact performing better than its largest competitor did.
Soul Harvester said:
According to all sales figures I've seen, the PS3 is at 4.3 million sold, nowhere near 5As for comparing early 360 sales, I believe that to be irrelevant as the PS3 and the Wii were released around the same time so it is fair to compare all 3 equally now.
Julio said:
[b]Originally posted by numanthia:[/b][quote]1st. Sony is beating xbox 360 first year full sales. Xbox 360 sold only 5.6 million in its first 12 months but Sony is on track to sell a minimum of 6.6 million (not adjusted for seasonal sales) but most likely between 8 - 9 million units seasonally adjusted.[/quote]I don't believe that is the case at all, although it depends on whether you take under consideration only the US, worldwide sales, and so on.From my perspective the PS3 is simply lacking games and therefore an excuse to spend more money for it. If you consider the blu-ray drive and wi-fi (just to name two features), it's barely more expensive than the Xbox 360... but at the end of the day you still have to spend more money at once, for playing almost the same games (with the same quality of graphics for now), you get a less established community (despite of the fact xbox live is paid), and you get blu-ray which is nice but it's not the definitive winner in the format wars, and movies are more expensive per title.
numanthia said:
@Soul Harvester Kaz Hirai, the president and CEO of the Sony Corp. gaming division, said in an interview at TGS that "...the Sony Playstation 3 has sold between 5 - 6 million units already (closer to 5 million though)"... The data is accurate. And as for trying to claim that comparing 20 months of sales to 9 months of sales is unreasonable. Sales are also affected as a console matures and its major titles get released. The only way to accurately measure the performance of these separate consoles is by sales at relative points in time. The bottom line the Wii is the best selling console in its first year, followed by the Playstation 3, and then follow last by the xbox 360. These are facts and not made up numbers. Also a point of interest is that the PS3 has steadily been improving its overall sales every single month since launch. And it looks poised to embarrass the xbox 360 which has seen its second year sales drop off 60% from the first year. So Sony will have out performed the xbox 360 in its launch and looks like it is going to kill the xbox 360 heading into its second year which will see the releases of MGS4, SOCOM, Killzone 2, GT 5, FF Versus, and many more. I have always found it odd that people have been saying the xbox 360 is winning vs the PS3 when it is exactely the opposite.
numanthia said:
@Julio:Blu-ray videos are no more expensive than HD DVD Videos. In fact even, after Universals flip flop, Blu-ray has far more media content for it than HD DVD (if you did not know Sony Entertainments catalog is almost 50% of available TV and Movie content). It also is pretty bad that you can't run down to your local Blockbuster and rent an HD DVD to watch on an HD TV. So why would anyone not buy Blu-ray? Doesn't make sense.
Julio said:
I meant blu-ray movies are more expensive than standard DVDs, which means you end up expending more even if you get a reasonable improvement.
numanthia said:
@Julio:That is trying really hard to be negative. All new formats technologies are usually more expensive until they gain a mission critical level of market penetration to drop manufacturing costs - simple economy of scale.Why would this be acceptable with any other technology but with HD DVD or Blu-ray it is not?Bottom line if you owned an HD TV you would want to rent a blu-ray movie at blockbuster as opposed to a regular DVD; and it costs no more to rent a blu-ray movie than a regular one. If you are actually into collecting movies (I am not) then the collector is happy to get the best to go with their kick a@# video system (no one likes to pay more for anything but $5 - $10 more for videophiles in no big deal).Also the PS 3 has wickedly good upscaling of regular DVD's so that is also a neat benifit when watching a movie not on Blu-ray.
9Nails said:
Errr, VGCharts are showing PS3 Global Sales at 4.64 Mil.Numanthia: The PS3 is barely trailing the Xbox 360 sales in the same relative month of sales and hasn't definitively beat XB360's sales in any way shape or form. Have a look:[url]http://vgchartz.com/hwcomps.php?cons1=Wii®1=All
cons2=PS3®2=All&cons3=X360®3=All&align=1[/url]
numanthia said:
@9nails:Dude the only source of accurate sales figure is the manufacturer. The various sales tracking sources VGchartz and NPD sales are not the complete picture and only attempts to approximate sales from various sources but is by no means complete. The President of Sony Entertainment came out at the Tokyo Game show and said they have already sold in the low 5 million units of the Playstation 3 (he actually said between 5 - 6 million units). Sony is barely in its 9th month of sales at this time. By the time the PS 3's full year of sales is up they will have moved Millions more units than the Xbox 360 did in its first year. It is that simple. The other issue is that Microsoft includes new units shipped to retailers for defective unit replacement (units returned to retailers in the first 30 days etc.)in their Sales numbers and analysts peg the defect ratio at over 30%. It is most likely that Microsoft never even really sold 5.6 million units but most likely between 4 - 5 million. Either way there is no questioning that the xbox 360's first years sales performance places it in the third position. It really is a funny situation, at least to me, that by the end of the PS3's first year it will have pwnd the xbox 360, it is also a reason why Sony is taken a very measured approach to price reductions. They are actually doing well in relation to the cost of their console and their first years sales projections. The real assault comes heading into next year with all of their AAA games and they know that a large amount of xbox 360 users will also be buying into the PS 3 console. I just don't see any upside to Microsoft after the Halo 3 launch - I think it is pretty much game over for the xbox 360 vs the PS3. The game line ups are just too strong for Microsoft to maintain any momentum.
9Nails said:
[b]Originally posted by numanthia:[/b][quote]@9nails:Dude the only source of accurate sales figure is the manufacturer. The various sales tracking sources VGchartz and NPD sales are not the complete picture and only attempts to approximate sales from various sources but is by no means complete. The President of Sony Entertainment came out at the Tokyo Game show and said they have already sold in the low 5 million units of the Playstation 3 (he actually said between 5 - 6 million units). Sony is barely in its 9th month of sales at this time. By the time the PS 3's full year of sales is up they will have moved Millions more units than the Xbox 360 did in its first year. It is that simple. The other issue is that Microsoft includes new units shipped to retailers for defective unit replacement (units returned to retailers in the first 30 days etc.)in their Sales numbers and analysts peg the defect ratio at over 30%. It is most likely that Microsoft never even really sold 5.6 million units but most likely between 4 - 5 million. Either way there is no questioning that the xbox 360's first years sales performance places it in the third position. It really is a funny situation, at least to me, that by the end of the PS3's first year it will have pwnd the xbox 360, it is also a reason why Sony is taken a very measured approach to price reductions. They are actually doing well in relation to the cost of their console and their first years sales projections. The real assault comes heading into next year with all of their AAA games and they know that a large amount of xbox 360 users will also be buying into the PS 3 console. I just don't see any upside to Microsoft after the Halo 3 launch - I think it is pretty much game over for the xbox 360 vs the PS3. The game line ups are just too strong for Microsoft to maintain any momentum.[/quote]LMAO! Are you certain that you're not confusing software with hardware? Because Sony hardware (PS3 console systems) are flat, not up. Sony recently posted their results to stock holders and showed a lower than expected loss for the game division, which means that they are selling fewer systems than expected. (Sony takes a approx $200 hit for each system sold.) Sony also quotes number of systems shipped from manufacturing and not the number of systems purchased by consumers. (All the makers do that any way.) There's a significant difference between people buying the console system and it sitting on store shelves.Listen, I love Sony and wish them the best of luck. The PS2 was certainly the king of console the last generation. But you can't trust everything you read from exec's. (That goes for the other two guys too.) Executives are the Spin doctors of the industry. And when you're in last place like Sony, in terms of total SALES, they're going to be aggressive at how they spin their numbers than the other two players. They want to comfort the retail market, their investors and especially the developers. But the independent 3rd parties such as NPD don't have reason to lie, and likely could be sued for slander by doing so. I'd be ready to believe that their figures are far closer to truth than anyone else's.You don't think Xbox has legs past Halo 3, well, Xbox 360's upside is that the new hardware (Falcon) is on it's way before the Holiday season and should reduce manufacturing costs, again. They have a ton of new titles on the way. Halo 3 shattered the all-time pre-sales record, M$ just made a ton of cash and the game hasn't even hit the streets yet. It's clearly on it's way to smashing Gears of War's sales records too. MS also has an early release of Half-Life 2: Episode 2 to off-set the early Unreal 3, PGR, Oblivion: Shivering Isles, Ninja Gaiden 2, Resident Evil 5... Not much to worry about there in the 360's future, unless you're Kaz Hirai.
Julio said:
[b]Originally posted by numanthia:[/b][quote]That is trying really hard to be negative. All new formats technologies are usually more expensive until they gain a mission critical level of market penetration to drop manufacturing costs - simple economy of scale.[/quote]You are taking my words out of context, I will try to explain myself better.When I implied that the PS3 is a more expensive choice, I'm only talking about the fact that even if better and with its advantages (blu-ray, wi-fi), you must put more cash down. You get a bundle deal, that if you had plans for a standalone blu-ray player anyway, it's a heck of a deal. But if you are only looking for the game console part of the deal, or you want to wait for the whole format war to be over (or like hd-dvd better), then the PS3 may not be as appealing.I also meant something similar about the DVDs (vs. blu-ray). The difference is obvious, but in general is still a costly and not mainstream choice for many.Perhaps you like Sony a bit too much. I like them as a company and I still have a PS2, but when choosing for a new next-gen console I went for the Xbox because of the games they had available at the moment. It was one of those emotional buys where I went for the games rather than for the console or the brand name.As far as how things will roll out this holiday season and next year, not you, or me, nor any of the Sony executives has a real clue. Sony and Microsoft are both losing to what Nintendo brought to the table. IMHO it's a bit of novelty playing a factor, too, but in the meantime Nintendo is enjoying again the sales and hype they did not deserve for the past few years (in the living room, they still dominate handheld gaming). [Edited by Julio on 2007-09-22 02:10:35]
ColdFusion1990 said:
Jeez numanthia, do you really think that your incorrect sales figures will help someone choose the best system? It's not about sales, hardware, wifi and whatnot, it's about the games. And even if your figures were correct, then does that mean I should go buy a PS3? No, because they'll only have a handful of exclusive titles compared to the 360's. MGS4, SOCOM, Killzone 2, GT 5, FF, Ratchet & Clank, Haze, UT3 < Halo 3, Mass Effect, Ninja Gaiden 2, PGR4, Bioshock, Gears of War, Halo Wars, Eternal Sonata, America's Army, Left 4 Dead, Lost Odyssey, Alan Wake, Too Human.
miyu said:
When a product doesn't do well, corporations such as Sony can change their sales figures to keep their shareholders happy. Independent sources who have no reason to be bias are more trustworthy with their numbers.The real battle between ps3 and X-box 360 will begin in 2008. [Edited by miyu on 2007-09-22 12:30:53]
numanthia said:
@ColdFusion1990:Man you just don't get it. The best games are on the PS3. The only decent game that came out on the xbox 360 in its first year was Oblivion and that is cross platform Yo!Personally I think Halo sucks! After Halo 2 I finished with the rerun of that game, very, very uncreative. I had way more fun with Resistance Fall of Man, it was creative, challenging, great graphics and clearly better graphics than Gears of War (Gears is not that sharp). Not to mention I got sick of crouching all through that game and to boot Gears was stupidly short. Xbox 360 fanboys rave about Gears cause its all you got. Halo 3 is tired man, not to mention people in the beta are still on the fence about how good it is anyways. But you go line up like a good xbox 360 fanboy and pour your money into a game that looks like it was graphically designed 4 or 5 years ago.As for you other line up of games a few of them are cross platform several are not out (and could end up like most xbox 360 games...crappy), Ninja Gaiden 2 whooopiiii like get a life. All of these games are going to look old when the new PS3 games really start to roll kiddo. I will lay dollars to cents you end up buying a PS3 if you are a real gamer. Again the sales figures are direct from Sony and to argue that their numbers are wrong is juvenile. And just so you understand it was said by the President (a signing officer of a publicly traded company) of the Sony Gaming Division. And whether you like it or not he is not allowed to publicly or otherwise mislead the public or investors with material details of their business; he was clear between 5 - 6 million to which he more specically stated low 5 millions. Now lump it and accept the xbox 360 is under performing, is last in relation to its first year launch performance, and has massive quality and dependability issues. Even as I write this the PS3 is ahead of the xbox 360 on Amazon in the top ten list and has been for most of this month. Dude this is Microsofts last great chance to get ahead of Sony before the PS3 juggernaut begins and it doesn't look good at all.But you know keep you head in the sand but remeber what is cool today may only be for fools tomorrow.
numanthia said:
@miyu:Sony has been refreshingly honest with their numbers. They SHIPPED 6 million units by March of this year but by September has sold through low 5 million and remember they also shipped out new 80 gig units to; so their total shipped units may be in the area of 7 or million but sales in the 5's.Unfortunately there is no independant source that has all of the data required to be accurate but their sampling can give us a good indicator of what is going on but not enough to nail the true sales numbers. Sony's PS3 is indeed tracking ahead of Microsofts xbox 360
PanicX said:
[b]Originally posted by numanthia:[/b][quote] And just so you understand it was said by the President (a signing officer of a publicly traded company) of the Sony Gaming Division. And whether you like it or not he is not allowed to publicly or otherwise mislead the public or investors with material details of their business... [/quote]I wish this was true. Have you ever heard of Darl McBride or his publicly traded company SCO?
Julio said:
[b]Originally posted by numanthia:[/b][quote]Man you just don't get it. The best games are on the PS3. The only decent game that came out on the xbox 360 in its first year was Oblivion and that is cross platform Yo![/quote]It's obvious you won't look beyond Sony and whatever they have to say and offer, and that is fine, but everyone is entitled to its opinion and I think I'm not alone when I say the current line-up of games is way more complete on Microsoft's console which has been around for a longer time, too.
9Nails said:
[quote][b]Originally posted by numanthia:[/b]...All of these games are going to look old when the new PS3 games really start to roll kiddo. I will lay dollars to cents you end up buying a PS3 if you are a real gamer.[/quote]Ahh, well heck - consider me sold! I didn't realize that real gamers were buying the PS3! I want to be a real gamer. I didn't realize that if I had a fast PC, Wii, or Xbox 360 that I was a pretend gamer. No, don't want to be one of those now, do I?
shl0791 said:
That's fine that you don't like Halo3 at all, but realize that THAT game has already pre sold over a million copies (that's at least 60 million dollars in sales, if you're only counting the regular games boxes, and not even one of the legendary boxes.)I'd be interested to see the sales numbers of the games for the ps3's.
shl0791 said:
Ooops, it looks like Halo3's got 150 million in preorders. My bad.
ColdFusion1990 said:
I guarantee that everything you said numanthia, would be disagreed with by everyone who has a 360, and at least half of everyone who owns a PS3.
TimeParadoX said:
Ok ok ok... you are all dumb because this "PS3 vs. Xbox" ( aka. Halo Machine since mostly everyone who bought the freaking system wanted it for the crappiest game in existence... Halo ) is a retarded question since PS3 just released and has only a few releases and only about 1-2 of those are decent for playing while Xbox 360 has alot of releases with 10 of them being mainstream and everyone playing them.This article has turned into a simple thing such as sale values for the PS3 into a fanboy battle between xbox and ps3... Get over it!!!The Xbox for now has good sale values because IT'S BEEN OUT LONGER ( nearly 2-3 years, I haven't been counting ) compared to the PS3 which has been out for only awhile.When all the good games come out like Assassin's Creed, Resident Evil 5, GTA5, and all that mess then your arguements will be reasonable to debate about, but for now just shut up and just play your games ;)
numanthia said:
ColdFusion1990 you are in your own world man. Are you picking up a copy of Looney Tunes... ops I mean Halo 3?
ColdFusion1990 said:
hahaha, tell that to everyone pre-ordering it dude.
Mictlantecuhtli said:
Could you keep the comments civil without flaming others?
Fornacis said:
PS3 has the power to take it the distance when XBox360 will have to upgrade to keep up. I think you have a large group of ppl that jerk off with the thoughts of Sony failing. PS3 ain't going anywhere but up.
miyu said:
[b]Originally posted by Mictlantecuhtli:[/b][quote]Could you keep the comments civil without flaming others?[/quote]Its common for people to start name-calling each other when they either cannot accept someone else's opinion or they cannot properly back up their statements.
Julio said:
Common or not common, is against our policy, so like Mic said we all want to keep this conversation civil and not take any action against members that could otherwise contribute greatly to the site community.
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