But perhaps this is not as surprising as it seems to us living in the Americas or Europe where Samsung enjoys of an increasingly strong presence in consumer electronics. Instead the company cited poor profitability as the reason they are retiring from Japan, which reportedly accounts for less than 1 percent of the company's total sales at approximately $9 billion.
Contrary to what we see in the U.S., where Asian manufacturers dominate consumer electronics, Japanese consumers seem to have a much stronger bias toward its own companies, namely Sony, Matsushita and Sharp.
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