How do you convince people to both simultaneously buy the still-unpopular PS3 and push Blu-ray adoption at the same time? Simple. Give them $300 in free movies. At least one chain store in the U.S. has been rumored to be planning a sale at the end of this week in which anyone buying the 80GB PS3 will get 10 free Blu-ray titles, with certain restrictions, not including the five you can already get from Sony for purchasing the same unit.
Whereas $500 for a console that has yet to see mass adoption might seem like a bit of a ripoff, spending the same amount of money and getting a box full of hi-def movies along with it actually makes it seem appealing. One might infer that this is a desperate plea to unload the 80GB PS3s off store shelves, though it's not one that Blu-ray alone shares. Other vendors, such as Amazon.com, have also resorted to tactics such as hurling handfuls of free movies at people picking up new HD players.
The fight between Blu-ray and HD continues to get more interesting, but so long as hardware prices continue to drop it is just good news for us all.