In what comes as a surprise to no one, AMD is prepared to take a financial hit as they will write-down the value of assets they acquired when they took over ATI. Without mentioning specific dollar amounts, AMD alluded to the devaluation being large, which is bad news for the already struggling chip giant.
Whether or not this will change their business plan and plans for future GPUs isn't mentioned, though obviously they now have more incentive than ever to take back marketshare from both Intel and Nvidia. Many analysts have stated that AMD vastly overpaid in acquiring ATI, and in doing such the write-off was somewhat predicted.