Part of this objectivity comes from recognizing when a company is doing things wrong, and applaud their efforts when they make a brilliant comeback. For example there was no room left for fanaticism when Intel kept pushing the horrible Pentium 4, while AMD had to offer a better product in the Athlon. Likewise, how not to love the speedy and efficient Core 2 Duos nowadays.
But the discussion of the better operating system makes for a much stronger and subjective case, not to mention itís been around almost as long as the Personal Computer itself.
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