Microsoft plans boost in European 360 sales in 2008

By Justin Mann on December 20, 2007, 12:44 PM
It wasn't a shock to many when the PS3 failed so miserably during its first year. It was a bit of a shock, however, to see how amazing the Wii did especially against the Xbox 360. The Wii managed to not only catch up to the 360 in terms of sales but eventually surpassed it, up to 15 million units depending on your sources.

Now as we go into 2008, all three consoles have had plenty of time to make themselves known to the world. Even though the Xbox 360 has slipped somewhat, Microsoft believes it is temporary and that 2008 will see the 360 get boosts in sales. They probably aren't swinging on Japan for this, as that is one market where it is doing terribly. They are, however, setting their sites on Europe and are planning to increase sales across several European countries.

How exactly they plan on doing that isn't clear. The console is already out; there's nothing more to wow gamers with, except perhaps new games. Interestingly, however, they see the PS3 as a bigger threat to them than the Wii even though the PS3 has sold only half the number of consoles the 360 has. It will be interesting to see what Microsoft has in store for the 360 in 2008, especially with the willingness to adapt and update the console, something relatively new in the console world.




User Comments: 3

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skitzo_zac said:
I think this needs to be edited a bit. "The Wii managed to not only catch up to the Wii in terms of sales but eventually surpassed it" Shouldn't it be that the Wii caught up to and surpased the 360?And "Even though the Xbox 360 has slipped somewhat, Microsoft believes it is temporary and that 20087 will see the 360 get boosts in sales." Shouldn't that just be the year 2008 not 20087? thats a very distant future there.
Soul Harvester said:
Absolutely not! But yes.
viewsonic9 said:
"It wasn'ta shock to many when the PS3 failed so miserably during its first year."A bit of a reality check needed here I think. The PS3 sold as many units in its first year as the 360 did in its first year. The PS3 however was only on sale in the EU for 7 months of that year so it has actually performed better than the 360 did. You should also remember that the PS3 costs more and the 360 had no next gen competition. If you think the PS3 has performed 'miserably' then the 360 must have bombed totally. According to you.The 360 has no chance outside of the US any more. Recently only 10% of its hardware and software sales are coming from outside the US and the PS3 has sold far faster in the EU and Japan.Here are the average monthly sales for the 360 and PS3 since launch:JapanPS3 - 126K360 - 21KPal RegionsPS3 - 380K360 - 199KUSAPS3 - 242K360 - 392KTotal worldwide Average Monthly Sales since launch as of Dec '07PS3 - 748K360 - 612K
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