Sony BMG drops DRM, misses the point

By on January 8, 2008, 11:27 AM
Last week, news that Sony BMG would soon drop DRM encryption from their music library leaked but details were scarce. Now, the company has confirmed that it will indeed join the other three major labels in selling DRM-free MP3 files to consumers, just not quite in the way everyone wanted.

Instead of partnering with online music stores to offer its catalog in the unencrypted format, the company has come up with an unusual process: customers will have to walk into a retailer, pay $12.99 for a plastic card called the “Platinum MusicPass”, and then redeem a code from the back of the card on Sony’s website to download their music files.

Topping it all off, Sony BMG has opted to support only full album sales and not the more common online practice of ala carte singles. Is this their best plan for competing with Apple’s iTunes and piracy? Clearly they haven’t thought this through.

User Comments: 3

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nirkon said:
lol... I missed the point of their point as well..
I swear to god I really am starting to hate big companies and politicians on how completely stupid!!! they get. Who the hell gets paid really to come up with all they do?????
windmill007 said:
These companies are just stupid. Don't make consumers go thru hoops. Give them what they want esecially when other companies are. Anything that forces me to one thing or another will never get my $$SONY SONY wake up. You will never become an itunes and itunes is going to change to what people want he shortly. No DRM and cheaper prices. .99 is still to much especially for that bad quality. Give me 320K VBR MP3 and maybe we'll talk. Untill then I will find other sorces which happen to only be free...Owell
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