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Electronic Arts offers $2 billion for Take-Two
Independent game publisher EA has offered to take over Take-Two for nearly $2 billion in cash – a 64 percent premium over the publisher’s aggregate stock price. Apparently, the company has pursued the deal privately since December to no avail, after Take-Two’s board of directors rejected two offers it deemed “inadequate” saying the price was too low and the timing wasn’t right with Grand Theft Auto IV ready to hit retailers in just a couple months.
Electronic Arts released details of the offers in order to get the attention of Take-Two shareholders and put some pressure on the company to accept the offer. And while it didn’t make any reference to Vivendi’s agreement to purchase Activision, this is no doubt the response EA had to make to keep its spot as the world’s largest video game publisher. You can read some of EA’s CEO John Riccitiello comments regarding his plans for the combined company (should the deal go through) here.
Electronic Arts released details of the offers in order to get the attention of Take-Two shareholders and put some pressure on the company to accept the offer. And while it didn’t make any reference to Vivendi’s agreement to purchase Activision, this is no doubt the response EA had to make to keep its spot as the world’s largest video game publisher. You can read some of EA’s CEO John Riccitiello comments regarding his plans for the combined company (should the deal go through) here.
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User Comments (3)
Post a comment|
Soul Harvester
on February 25, 2008 11:59 AM |
I despise EA. They are the epitome of a company hellbent on nothing more than profit. Every company they take over the inevitably gut and try to convert into an assembly line. So many good companies sold out to them, to their own demise. |
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Julio
on February 25, 2008 7:38 PM |
I have nothing against EA, but their record shows that acquisitions made in the past have not benefited gamers at all. When it comes to games development, smaller groups of highly motivated developers is usually preferable. |
|
icye
on February 26, 2008 2:06 AM |
The downside to smaller companies is they need to sell more games than there larger competitors in order to make a profit. Its also hard when to keep skilled programmers from jumping ship to larger companies that offer better wages and other perks that small companies cannot match. |
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