Following Circuit City's trade-in offering, Best Buy is also giving a bit of a throwback to the early adopters who were burned by jumping on board with HD DVD. Anyone who purchased an HD DVD player from Best Buy is eligible towards receiving a $50 gift card. The company claims that it will be giving over $10 million in gift cards to HD DVD purchasers, going as far as mailing in the gift cards to all identifiable customers (Reward Zone members, etc.) without the need to go into a store for claiming the promotion.
Although the $50 reimbursement that can only be spent in a Best Buy store is hardly a fair trade for a potential $250 brick, Best Buy is letting all customers keep the players they bought, which rounds up the promotion nicely in our opinion. Now it would be nice also having Amazon and other major online shops following these large retail chains footsteps.