Google to cut 25% of DoubleClick workforce

After months of planning and waiting, Google was very happy to get their DoubleClick merger finished. The company sought and received approval from both the FTC along with the EU, giving Google an even greater grasp on the online advertising market.

Less than a month after acquisition, Google is already set to fire 300 peoplereduce the company's overhead, which amounts to about 25% of the entire DoubleClick workforce or 300 positions. This is not an uncommon practice after a merger, especially considering Google already has a talented team of engineers and ad sales people working for its in-house AdWords and AdSense programs. Google also said they will be splitting Doubleclick's Performics division into two, one for search marketing and another specialized at affiliate marketing. A third unit that was hinted could conflict with the business interests, namely search marketing, is expected to be sold to a third party later on.