After months of planning and waiting, Google was very happy to get their DoubleClick merger finished. The company sought and received approval from both the FTC
along with the EU
, giving Google an even greater grasp on the online advertising market.
Less than a month after acquisition, Google is already set to fire 300 peoplereduce the company's overhead
, which amounts to about 25% of the entire DoubleClick workforce or 300 positions. This is not an uncommon practice after a merger, especially considering Google already has a talented team of engineers and ad sales people working for its in-house AdWords and AdSense programs. Google also said they will be splitting Doubleclick's Performics division into two, one for search marketing and another specialized at affiliate marketing. A third unit that was hinted could conflict with the business interests, namely search marketing, is expected to be sold to a third party later on.