According to Baltimore Sun, Chris Clark bought the name back in 1994 but never really made much out of it, paying just $20 for keeping it. However, after hearing about the sale of Vodka.com for $3 million he decided to try his luck and auctioned the name. Initially he received a $100 bid, but it quickly shot up above $2 million, and ended at $2.6 million to an anonymous buyer after only a week.
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