Flickr has built up a global following as an online photo management and sharing application, but now the Yahoo-owned company is hoping to carve a niche in an online arena dominated by YouTube with the launch of its own and much-awaited video-sharing feature.

However, only Pro account members, who pay the $24.95 annual fee, will be able to upload the videos, which are limited to 150MB in size and 90 seconds in length – quite less than YouTube’s generous 10-minutes. The reason for the 90-second limit? According to the company, to encourage creativeness and discourage copyright infringement at the same time.