The new chief executive officer of Virgin Media in the UK, Neil Berkett, is putting his cards on the table early and he is not one to mince his words, it appears. After only a month in the job, he is already picking up a fight against net neutrality supporters by calling it “a load of bolloks.”

Speaking with the Royal Television Society’s Television magazine, Berkett went as far as revealing the ISP is in talks with undisclosed content providers to have their content delivered faster to Virgin customers than others, adding that any content companies which refuse to negotiate such a deal will find their content relegated to what he referred to as the “bus lanes” of the Internet. Whether that policy will get past OFCOM, the independent regulator and competition authority for the communication industry in the UK, remains to be seen though.