There are reports indicating that HP has ordered at least 100,000 C7 ultra low-power CPUs with another 400,000 on the horizon, all of them destined to be put into HP's as of yet unfinished low-cost PC.
Gigabyte is also supposedly planning to deploy machines with VIA CPUs inside, in particular their newer UMPCs. Why would these companies favor an older architecture by a smaller company as opposed to the Atom? Increased hardware flexibility seems to be the key. With a C7-M ULV inside, manufacturers hope to make the most of a CPU that requires next to no power that is also capable of being put into a variety of environments, letting hardware manufactures pick all the rest of components they want to include.
VIA has for long been focusing on low-power CPUs, and now that the world is more interested in that kind of product it may be their time to shine.