Microsoft sponsors National Family Fitness Day with Xbox

By Justin Mann on May 8, 2008, 3:13 PM
If you have made an amazing headway into the console market from scratch, what's your next move? For Microsoft, it's encouraging people to stop playing games. Well, kinda. The Xbox 360 is teaming up with the BGCA to launch the “National Family Fitness Day”, a program designed to encourage people to exercise more and sit around less.

But naturally, they aren't going for this completely in the name of charity. Microsoft will use the event to push gaming as an option for staying fit, putting Dance Dance Revolution 2 on the center stage as an icon of active gaming. The Nintendo Wii definitely has a one-up on them in this category, and Microsoft now wants to pursue this lucrative market composed of casual gamers, all while trying to change the notion of a gamer lifestyle being unhealthy.




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