Microsoft provides cash rewards for using its search engine

By on May 21, 2008, 3:19 PM
In an effort to lure people to its search engine and convince advertisers that it has a viable strategy to combat Google’s share of the online ad market, Microsoft today unveiled a new program whereby it plans to pay consumers who search and buy products through Microsoft’s Live Search engine.

Microsoft will reportedly pay users who buy products found through its Live Search Cashback engine between two and 30 percent of their purchase depending on the store they choose – in other words Microsoft is giving up their commission for referring a sale and passing it to users. The initiative may seem a bit desperate, but it’s an interesting one nonetheless. As part of the program, the software giant is also unveiling a new business model that allows search marketers to pay for ads only when users buy a product, rather than when they simply click on their ads.

User Comments: 4

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lordbf1 said:
too little too late!
Nirkon said:
Yep, also you still have to buy something to get they're not getting a cent from me ;)
windmill007 said:
Well if there search was actually any good.....
virtruvial said:
If you can't beat 'em, buy 'em.
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