Those who paid up to $649 for the first GeForce GTX 200 series graphics cards that launched nearly a month ago probably aren't too thrilled with people paying as ‘little’ as $499 for the same thing now. Well, apparently XFX doesn’t want early adopters to eat the entire price drop and thus have started a program to give up to $120 cash back to anyone that bought an XFX GeForce GTX 280 or GTX 260 between June 16th and July 11th of this year.

This is certainly a stupendous way to build some serious brand loyalty. XFX says the exact amount of the reimbursement will depend on the model purchased, as well as the date and price of the purchase. More details about the cash back offer will be available in the next few days on their website, where you can also sign up to be notified on how to receive your “cold hard cash.”