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HP merges Voodoo into consumer PC unit

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On July 24, 2008, 2:48 PM

Nearly two years after acquiring gaming PC maker Voodoo for an undisclosed amount of money, HP has decided it will stop operating the division as a standalone business unit and instead sell Voodoo-branded products alongside its consumer Compaq Presario and Pavilion PC lines.

The move will likely evoke the fears of Voodoo fans who would hate to see the brand just slapped onto anything HP wants to market for more money to the gaming crowd. Voodoo is pitching the merge as a good thing, though, stating that Voodoo systems easier to get at retail locations, they will feature local service, and they will have the full power of HP’s marketing and sales channel behind them. It is unclear if the move would cause potential layoffs resulting from the integration.

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