ValueClick to pay $1 million in settling adware case

By Justin Mann on
ValueClick is still facing the music in terms of heavy fines issued against them this year, following prosecution under the CAN-SPAM act that saw them shell out millions on top of losing some important customers. Now, the company has agreed to settle a case brought against them due to the pushing of adware.

Under the settlement, ValueClick will pay $1 million due to their part in allowing adware to be pushed through their service. While ValueClick itself did not personally insert adware into advertisements, they allowed their affiliates to do so and didn't hold them to any code of conduct. Even though ValueClick claims they did nothing wrong and already upholds the law with their current filtering methods, clearly they were willing to give up a sizable chunk of cash to make the case go away.

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