Now, in an effort to further differentiate itself from the iPod and perhaps generate a bit more interest among the masses, Microsoft is reportedly talking to talent agencies and production studios in Hollywood in hopes of licensing some exclusive video content for the Zune – not just traditional programs such as sitcoms, but also “nonconventional” programming that could capitalize on the device's social networking platform.
While Zune exclusives may sound like a good idea on the surface, I seriously doubt this is something that’s going to convince users to buy a Zune instead of an iPod, let alone entice studios to associate their content exclusively with a player that holds roughly 4 percent of the market. Whether Microsoft can pull it off however remains to be seen.
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