Microsoft has had a hard time competing against the almighty iPod with its Zune portable device. While a respectable player in terms of quality and feature set, the Zune has remained a distant second in the portable media player market with 2 million units sold since launch while Apple moves well over 3 million iPods a month.
Now, in an effort to further differentiate itself from the iPod and perhaps generate a bit more interest among the masses, Microsoft is reportedly talking to talent agencies and production studios in Hollywood in hopes of licensing some exclusive video content for the Zune not just traditional programs such as sitcoms, but also nonconventional programming that could capitalize on the device's social networking platform.
While Zune exclusives may sound like a good idea on the surface, I seriously doubt this is something thats going to convince users to buy a Zune instead of an iPod, let alone entice studios to associate their content exclusively with a player that holds roughly 4 percent of the market. Whether Microsoft can pull it off however remains to be seen.