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Microsoft prices Xbox 360 below $200 in Japan
The Xbox 360 Arcade unit is about to officially become the least expensive current-gen console in Japan. During a media event held in Tokyo today, Xbox Japan general manager Takashi Sensui announced that starting September 11 the bare-bones Arcade unit will be priced at 19,800 yen – which translates to about $183.
This makes Microsoft’s Xbox 360 the first current-gen console to dip under the $200 level. In addition, the company will also reduce the price of its two more expensive units; a new model equipped with a 60GB drive will be priced at 29,000 yen ($275) and the Elite is getting a price reduction to 39,800 yen ($367). While the 360 is still struggling in Japan – with total unit sales of 684,695 compared to the Wii with 6.67 million units and the PlayStation 3 at 2.32 million units, according to Enterbrain – the move certainly has the potential to improve Microsoft’s status in the region.
This makes Microsoft’s Xbox 360 the first current-gen console to dip under the $200 level. In addition, the company will also reduce the price of its two more expensive units; a new model equipped with a 60GB drive will be priced at 29,000 yen ($275) and the Elite is getting a price reduction to 39,800 yen ($367). While the 360 is still struggling in Japan – with total unit sales of 684,695 compared to the Wii with 6.67 million units and the PlayStation 3 at 2.32 million units, according to Enterbrain – the move certainly has the potential to improve Microsoft’s status in the region.
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User Comments (1)
Post a comment| aolish on September 2, 2008 12:49 AM | from what i know the jpnese were never fond of FPS games. M$ needs to start bringing out games that they like. In addition, the majority of them probably know about the ramped RROD problems that still plague 360 systems to this day. I certainly would be.
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