Nvidia to cut 5 partners in the EU?

By Justin Mann on October 3, 2008, 1:45 PM
Early last month, we heard news about Nvidia looking to reduce the number of partners that resell their hardware. The intention, they claimed, was to reduce market clutter, thinking it would be easier on end users to select from a handful of vendors rather than dozens.

Little information was revealed as to how many and specifically what vendors would be cut. The rumors hinted at primarily smaller partners. Today, a bit more information has been discovered. It's still not officially coming from Nvidia – they aren't saying a word about this – but apparently at least five partners in the EU will be cut, which may include Foxconn and Club 3D. If this is true, it lends more truth to the notion that Nvidia wants to remove “smaller” partners from the reseller list.

It may be an image issue that Nvidia is fearing, which would be especially bad for them given that current estimates put AMD at the head of the game in terms of GPU technology. Nvidia might see their large number of partners as detracting from the “Nvidia image.”

User Comments: 3

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nirkon said:
I didn't know Club3D was considered so small that they could be cut... I haven't owned one of their products but I know people who have and I haven't heard anything bad about them.A lot of stores around here sell them as well..Personally I hope ATI keeps the lead in the GPU market, lets hope it wasn't just a one-hit-wonder on this one.
aolish said:
if it was just a one hit wonder with the 4800 series, then we will be suffering from super high price tags again then. Here's hoping for a healthy competition between the two. Its the consumer that will lose big time if one of these companies falls.
fullmetalvegan said:
Well ATi don't really have the lead, it depends how you look at it. NVIDIA high-end cards always offer stronger performance but just are expensive. ATi even said in a statement I read that they don't intend to compete with NVIDIA for the top top card, but aim to dominate the middle market.Personally I hated the 4800 series, too much heat and driver/game incompatiblies on a 64-bit system.
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