Google has faced numerous challenges since it acquired YouTube. The foremost of which was a financial one: YouTube is losing Google money, and at an astounding rate, with some estimating Google was spending up to $1 million per day.
The company set out to change that
earlier in the year, fighting off lawsuits from companies like Viacom. Most recently, YouTube has had a new section introduced in the guise of a sales channel
. The “sales channel” will place buttons underneath YouTube videos that are links to purchase something related (we'd assume) to the video in question. The actual sales come from third parties – like Amazon or iTunes – and Google gets a commission for a completed sale.
It's not mentioned if the sales channel will stick specifically to an opt-in basis. After all, many people who upload videos to YouTube don't necessarily want their videos being associated with a product.