Today’s release basically improves on the user interface, but a separate update scheduled for the coming weeks is expected to give users access to trailers, demos, and most importantly downloadable content. Microsoft hopes to exploit the latter to build a market presence by partnering with a number of studios such as Bethesda, so that they can offer exclusive DLC for high profile titles even if the game itself is being sold on Steam.
This is a smart yet long overdue move considering it already has the dominant PC gaming platform, its Windows operating system, but of course Valve has done a fantastic job at defining the way these distribution services work and Microsoft will have a lot of catching-up to do.
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