Unlike the iPhone, however, this device is not aimed at “enthusiasts” per se – it's still a device that they are pitching for business use, ideal for corporate communication. Like all other Blackberry devices it is designed to be coupled with Blackberry Enterprise Server and company email. Still, one cannot overlook the similarities the device has to the iPhone. Clearly RIM has seen the demand for a sleek, high-res touch screen device and wanted to respond.
RIM has made a lot of improvements to their Blackberry series as a whole since the launch of the iPhone. Even though their niche is primarily in business, they obviously have intentions of extending their reach to the consumer market as well and see Apple as a potential threat in both segments.