For a limited time the recently introduced MediaPoint box will be available "for free" with the advance rental of 25 on-demand movies for $99 – movies will then be available starting at $1.99 each. The company is emphasizing its a la carte pricing model, in contrast with Netflix's fixed-rate fees, and promises “hot new releases available within weeks of leaving theaters” with the new service. While the player supports HD video content, Blockbuster did not specify whether it will offer any high-definition titles initially.
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