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BMW uses Microsoft Surface to customize cars

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On December 1, 2008, 12:57 PM

Buying a new BMW looks set to become a much more hands-on process, with the German car maker hoping to entice potential customers by using Microsoft’s Surface computer to configure the cars. Dubbed the BMW Product Navigator, the new system lets users customize their future car by placing small tiles onto the screen and then watch a computer-generated video of the vehicle in action.

Potential buyers can customize their new car’s interiors and exteriors in an interactive way and then take the results home via email, printed or saved to a USB drive. There’s nothing ground-breaking and it’s not surprising either to see BMW adopting new technologies, but it’s still incredibly cool. The company has not yet specified when the BMW Product Navigator kiosks will be widely available, though.


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  1. December 1, 2008 1:55 PM
    Serag said:
    It's ridiculously amazing how turning the use of such simple ideas into a huge thing in marketing like this...It's simple but it would get them lots of new customers who like the idea of "customizing" their new ride!
    Reply

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