Dominating about 25% of the videogame annual sales in the US, most of the mid sized publishers sure need the kind of exposure a big retailer could give them, even when it comes at a price. Some examples that apply to this would be BMX XXX, Giants and even Duke3D...
However, Wal-Mart's policies go far beyond saying no to a 16-year old at the cash register, say game developers and industry analysts. The company's purchasing managers also review games before they're published to ensure every aspect of the product -- from packaging to content -- toes the line with the retailer's conservative policies.
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