Of course, BlackBerry owners have been able to download third-party applications for years, both directly from manufacturers sites and from stores like Handango. But the new BlackBerry App World hopes to provide a one-stop solution for users to find apps easily and developers to get their creations into the hands of more users. It remains to be seen if RIM can match the simplicity of Apples App Store.
To take advantage of App World you have to be running firmware 4.2, have a trackball or touch screen on your device and a PayPal account to buy apps. You can download the storefront by visiting mobile.blackberry.com or www.blackberry.com/appworld from your handsets browser.