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Nintendo: Wii price cut unlikely
It was recently speculated by analyst Koya Tabata of Credit Suisse that Nintendo has managed to decrease manufacturing costs of the Wii by a drastic 45% since its launch. The accusation rightly brought forth hope in consumers looking forward to a potential cut in the Wii’s $249.99 retail tag.
Despite the aforementioned speculation, a dampening economy, overwhelming pressure of Sony’s PlayStation 3 sales in Japan and the now $99.99 PlayStation 2, Nintendo's President Satoru Iwata fully implied that consumers should not expect a decrease in the Wii's price. Iwata claims that instead of attempting to drive up sales via a drop in price, Nintendo will focus on placing more energy and time into making better entertainment so their products remain in the top position of customer wish lists.
Regardless of the Wii situation, DSi sales are high and the company remains hopeful that the release of Wii Sports Resort will be a success.
Despite the aforementioned speculation, a dampening economy, overwhelming pressure of Sony’s PlayStation 3 sales in Japan and the now $99.99 PlayStation 2, Nintendo's President Satoru Iwata fully implied that consumers should not expect a decrease in the Wii's price. Iwata claims that instead of attempting to drive up sales via a drop in price, Nintendo will focus on placing more energy and time into making better entertainment so their products remain in the top position of customer wish lists.
Regardless of the Wii situation, DSi sales are high and the company remains hopeful that the release of Wii Sports Resort will be a success.
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User Comments (5)
Post a comment| Eddie_42 on April 10, 2009 12:52 PM | Why would they? The console sales are great. The demand is
still high. Even if they are getting pressure from the
PlayStation, being in 2nd place for overall sales, in one
country isn't the end of the world. Price cuts are to get
more people buying, and salvage falling sales. Neither of
which is the case with Nintendo.
|
| Tekkaraiden on April 10, 2009 2:19 PM | I would be happy if they cranked out more A list titles.
|
| Zenosincks on April 10, 2009 4:05 PM | @Eddie_42 I think was more of a hope on the consumers end given the realization of current market circumstances, and not a direct rumor or speculation based on Nintendo's actions or words.  In other words, nobody is
arguing corporate policy, people (consumers) were just
hoping for a bit of savings on the Wii and saw the
combination of events as a potential opportunity for that.
|
| mattfrompa on April 11, 2009 12:15 PM | "Nintendo will focus on placing more energy and time into
making better entertainment so their products remain in the
top position of customer wish lists." So does that mean less shovelware?
|
| sngx1275 on April 13, 2009 7:54 PM | This sucks, I just bought one for my mom.
|
