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Gaming

Nintendo: Wii price cut unlikely

By Matthew DeCarlo, TechSpot.com
Published: April 10, 2009, 9:45 AM EST
It was recently speculated by analyst Koya Tabata of Credit Suisse that Nintendo has managed to decrease manufacturing costs of the Wii by a drastic 45% since its launch. The accusation rightly brought forth hope in consumers looking forward to a potential cut in the Wii’s $249.99 retail tag.

Despite the aforementioned speculation, a dampening economy, overwhelming pressure of Sony’s PlayStation 3 sales in Japan and the now $99.99 PlayStation 2, Nintendo's President Satoru Iwata fully implied that consumers should not expect a decrease in the Wii's price. Iwata claims that instead of attempting to drive up sales via a drop in price, Nintendo will focus on placing more energy and time into making better entertainment so their products remain in the top position of customer wish lists.

Regardless of the Wii situation, DSi sales are high and the company remains hopeful that the release of Wii Sports Resort will be a success.

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User Comments (5)

Post a comment
Eddie_42
on April 10, 2009
12:52 PM
Why would they? The console sales are great. The demand is still high. Even if they are getting pressure from the PlayStation, being in 2nd place for overall sales, in one country isn't the end of the world. Price cuts are to get more people buying, and salvage falling sales. Neither of which is the case with Nintendo.

Tekkaraiden
on April 10, 2009
2:19 PM
I would be happy if they cranked out more A list titles.

Zenosincks
on April 10, 2009
4:05 PM
@Eddie_42

I think was more of a hope on the consumers end given the realization of current market circumstances, and not a direct rumor or speculation based on Nintendo's actions or words. In other words, nobody is arguing corporate policy, people (consumers) were just hoping for a bit of savings on the Wii and saw the combination of events as a potential opportunity for that.

mattfrompa
on April 11, 2009
12:15 PM
"Nintendo will focus on placing more energy and time into making better entertainment so their products remain in the top position of customer wish lists."

So does that mean less shovelware?

sngx1275
on April 13, 2009
7:54 PM
This sucks, I just bought one for my mom.

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