Contrary to several rumors that have been floating around the past month
, Nvidia has indicated that they are not ready to give Via any kind of boost. In particular, Jen-Hsun Huang, CEO of Nvidia, has made a public statement saying they are not in talks
into purchasing a part of Via or be a part of any financial deal. He also made a point to mention that numerous PC vendors have been testing the Ion platform, coupled with an Atom CPU, which would indicate that Nvidia is more interested in competing with Via rather than partnering with them.
Interestingly, Huang also took the time to mention Windows 7, claiming that it, along with additions to DirectX, will make GPU performance an even more important concern for desktop computers. Given that Nvidia believes the Ion platform will become a large part of their business, the company could be hinting that integrated GPU performance is going to be more important than ever. If that's the case, so much for a Via deal then, as Nvidia has nearly everything they need to compete without their assistance – all they lack is their own CPU