Although the sales of DVDs and Blu-ray discs are still going strong, there has been an increase in consumers who are watching videos online. Last year only 5% of consumers with Internet access reported watching movies online, while this survey shows that the number has risen to 9%. As for renting movies online, the numbers have moved from 4% to 8% in the past year.
Russ Crupnick, an entertainment industry analyst for NPD, stated that discs are still dominating the home video scene, but consumers are starting to be turned on to “digital options.” He went on to say that consumers who are viewing and renting videos online are often those who still buy many DVDs and Blu-ray discs. Whether or not both discs and digital videos can thrive simultaneously is yet to be seen.