Basically, Nvidiaís gripe is that every Acer, Asus, Hewlett-Packard, and Dell netbook ships with both Intelís Atom CPU and 945GSE chipset (with an integrated GMA 950 graphics core). They say that netbooks featuring a combination of Intel's chips cannot support the high-quality multimedia content which customers will ultimately demand of their devices as they increase in screen size. While they believe that the Atom CPU is a reasonably capable processor, Intelís GMA is less-than-stellar Ė which is where Nvidia hopes to come in. The company makes a graphics chip to go along with the Atom, however according to Huang, Intelís pricing scheme is designed to lure business away.
He says that alone, the Atom chip is sold for $45 and Intel sells a three-chip set for $25 as a means of driving sales and steering buyers away from the competition. He reported to Reuters, that it seemed "unfair." Intel shrugged off Huangís suggestions, and as usual, claimed to compete fairly. Bill Clader, a spokesman for Intel, said that the makers of the netbooks are free to buy the Atom chip by itself or with the set. Purchasing the set obviously comes at a better price, according to Clader. Huang stated that no legal action is currently planned and that he hopes it doesnít come down to that.