Over one third of US households own HDTVs

By on May 22, 2009, 2:45 PM
Itís rare to meet someone without a TV, especially in the US, and it would seem high-definition TVs in particular are becoming less scarce. According to a recent Nielsen report, as of February 2009 over 33% of US households owned HDTVs, which is up from 19.3% the previous February. A Nielsen blog post said that no new TV technology has been so swiftly adopted since color TV was introduced over half a century ago.

The information collected by the research firm found that at 41.8%, Asian households were the most likely to own HDTVs. This compares to about 34.3% of Caucasians, 32% of Hispanics and 25.9% of African Americans, who were the least likely to own HDTVs. The study reported that while high-def TV purchases are on the rise, people are relocating their old sets and making use of them in other rooms.

In a statement, Nielsenís senior vice president, Steve McGowan said that despite a poor economic climate, ďHD remains on course to become the benchmark in TV viewing.Ē In addition to the digital transition creating new opportunities to promote HD, he believes that high-def sets will continue to fly off shelves as prices descend.

User Comments: 2

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lncpapa said:
I wonder if these percentages account for the households that would have more than one set. It's one of those things where once you go HD you really don't go back. Every set you're likely to buy after your first will be HD and probably even better technology than your last.
Matthew said:
I don't believe it's counting the number of sets in circulation - but the number of households that have at least one set. Should a given household have more than one set, it wouldn't affect the numbers anymore than if it only had a single HDTV. At least, that's what I got out of the report. You can read the full report here (PDF): [url]http://blog.nielsen.com/nielsenwire/wp-content/uploads/
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