Research In Motion unveiled its plans to introduce yet another smartphone to the market, the BlackBerry Tour
. In an attempt to expand its market share, the company’s latest device is said to rest comfortably between the BlackBerry Curve and Bold. The former has grown popular among consumers whereas the latter is aimed at high-end corporate users.
According to Jim Balsillie, RIM’s co-chief executive, the smartphone follows a familiar blueprint - including its shape and full keyboard. Its expected multimedia features also appear to be rather conventional, with an image and video camera, and media player. Although the company is trying to soak up some untouched market by offering a handset which “crosses customer categories,” it will face stiff competition with the aggressively priced Pre and iPhone.
The BlackBerry Tour will be available “soon” through Verizon and Sprint in the US as well as Telus and BCE’s Bell unit in Canada. Pricing looks to be about $200 after rebates and a two year contract agreement with Sprint.