Dell accidentally sells 19-inch monitors for $15 in Taiwan

By on July 1, 2009, 1:56 PM
Taiwan consumer regulators have ordered Dell to honor a pricing slip-up on their website that offered 19-inch LCD monitors for only NT$500 (around $15). The pricing mistake was posted late Thursday, and while it has been fixed since, news of the supposed bargain spread quickly via email, blogs and sites like Twitter. In the eight hours before Dell corrected the listing to the intended price of NT$4,800 ($148), 26,000 people had placed orders for nearly 140,000 displays.

Dell apologized and promised to offer “reasonable discounts” to those who ordered the incorrectly-priced monitors. Naturally, people were not happy. Taiwan’s Consumer Protection Commission said it has received 471 complaints about the mix-up and ordered Dell to complete orders for customers who had only ordered one monitor. Those who had ordered more than one should receive discounts on the second and further units.

According to the agency’s statement, if Dell doesn’t follow the directive, they will consider it a violation of Taiwan’s fair trade laws and seek legal recourse.




User Comments: 30

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Guest said:

Maybe those from taiwan should learn to read english better. There is a disclaimer right on the site that says they are not responsible for miss-prints and typo errors. Dell has canceled thousands of US orders in the past due to this. Everything from a PC for $99 to a 50 inch tv for $299.

I hope dell doesnt mail a single one. The last thing we need is a struggling US PC brand shipping all of its product out of the country to lose money.

Tekkaraiden Tekkaraiden said:

Maybe you should read the article more closely. It was on Dells Taiwanese site. [link]

They added that disclaimer after having a similar issue in the US a few years ago. Back then the government made them honor the price. That's why you should always triple check everything that goes online.

raybay said:

There is a lot of misinformation here... Dell says they were not required to honor prices... nobody is... the international business community has resolved this decades ago... long before Dell was in the International marketplace. It is in every business law text book.

tengeta tengeta said:

You can make a disclamer, its the law. They have no choice but to honor the price tag.

Dell takes a slap in my book if they don't, its that simple.

Wendig0 Wendig0, TechSpot Paladin, said:

tengeta said:

You can make a disclamer, its the law. They have no choice but to honor the price tag.

Maybe you should brush up on business law. They don't have to honor the price with the disclaimer in place.

Guest said:

Who knows... $15USD is probably above their cost price so they might've still managed a profit? Moving 140 000 monitors in 8 hours is brilliant - might even inspire Dell to venture into the 'cheap' shop market!

Guest said:

Should have order six of them when I had a chance, eh?

Heh.

Twister123 Twister123 said:

You can make a disclamer, its the law. They have no choice but to honor the price tag.

Dell takes a slap in my book if they don't, its that simple.

there's no way they'll honor that,some companies have there own policies ,tesco{my friendly local supermarket} has a policy , if you pay more at the till than marked price you get a refund and the product free ,some people got barred ,because they went around the store's checking prices , buying a trolley of beer then saying the price was wrong and getting it for free . but if the cashier notices during the transaction you get nothing ,no cash was paid no t.v.'s

raybay said:

Baloney! Too many people on this subject, and too little knowledge of product law... business law, or common sense.

They, of course, do have a choice.

Captain828 Captain828 said:

Disclaimer or not, people can sue them if they wish.

Why? they marketed a very low price and had huge orders for it and now, since they found out about the mistake, those people are supposed to pay the much higher price.

Taiwan has the right to sue them since you cannot place a price, get orders and then change the price 180 degrees.

IMO, since it was a typo, they should just cancel all orders instead so people would have to place their order once more. By the law they are allowed to cancel any product, at any time, so no one can touch them this way.

I sincerely don't see what's all the fuss about since we all know that things end well in the end.

Badfinger said:

Consumer greed knows no bounds, how about Ford places an ad for the new Taurus and it's goofed at

$199.00 instead of $19,900?

TELL ME ALL ABOUT HOW THEY HAVE TO HONOR THAT.

Tekkaraiden Tekkaraiden said:

To the best of my knowledge ford does not sell cars online. Now if it was on ebay...

snowchick7669 snowchick7669 said:

If I listened during my Business Law course then a price tag is only a 'offer of purchase' and must be confirmed or denied.

Even if a shop displays a price tag, they can counter offer it when you go to purchase it quite easily by law (most shops will honor the tag however).

A disclaimer would completely waive the price tag issue and Dell would have grounds to argue honoring the price tag (most likely by saying "read the fine print"

This is however in my country, unsure of American/Taiwan laws

Guest said:

As far as the Taiwanese are concerned, the law that applies is that of Taiwan. If Taiwanese law does not allow such disclaimers, the disclaimer does not apply. Analogy: implied warranties; you can claim any exceptions you want in your paper warranty, but if the implied warranty law of the applicable stay trumps it.

trinitibt said:

That was no "mistake" or "misprint" and if you believe that you are crazy. It was a brilliant move to cleverly attract record sales virally and then attempt to use a legal loophole to try and get out of it. This is far from being a new marketing technique. It is dirt old. That should have surged sales nicely in this down economy BUT, it was dirty and deceptive. And to boot, it was not their first time doing it. Man c'mon. Make them pay it all and it will never happen again.

Zeromus said:

Loloollol.

Yeah, you want a mature response to that? Too bad, it's just that funny...what are people gonna do with 140, 000 displays? Besides sell them.

Guest said:

well....maybe there's no disclaimer right showed on dell taiwanese website~ why don't you go learn chinese better and try to understand what was going on over there before you expressing your BS here???

Guest said:

Maybe those from taiwan should learn to read english better. There is a disclaimer right on the site that says they are not responsible for miss-prints and typo errors. Dell has canceled thousands of US orders in the past due to this. Everything from a PC for $99 to a 50 inch tv for $299.

I hope dell doesnt mail a single one. The last thing we need is a struggling US PC brand shipping all of its product out of the country to lose money.

well....maybe there's no disclaimer right showed on dell taiwanese website~ why don't you go learn chinese better and try to understand what was going on over there before you expressing your BS here???

ahal said:

Dell should sell them on at cost for these people, that's more than fair. I live in Ireland and if something's mispriced there's no obligation on the seller. It's called a 'mistake'.

Guest said:

Reminds me of the recent microsoft technet free accounts. Shame MS where not forced to legally honour those!

Guest said:

Who knows... $15USD is probably above their cost price so they might've still managed a profit? Moving 140 000 monitors in 8 hours is brilliant - might even inspire Dell to venture into the 'cheap' shop market!

Really doubt that, there is so much more to think about than just the raw cost of the parts to assemble the item.

Twister123 Twister123 said:

Dell should sell them on at cost for these people, that's more than fair. I live in Ireland and if something's mispriced there's no obligation on the seller. It's called a 'mistake'.

so do I c my post above ,checkout tescos there always f?@king up the price ,I get loads of stuff free.

Twister123 Twister123 said:

That was no "mistake" or "misprint" and if you believe that you are crazy. It was a brilliant move to cleverly attract record sales virally and then attempt to use a legal loophole to try and get out of it. This is far from being a new marketing technique. It is dirt old. That should have surged sales nicely in this down economy BUT, it was dirty and deceptive. And to boot, it was not their first time doing it. Man c'mon. Make them pay it all and it will never happen again.

thats right,the titanic sank an iceberg , the earth is flat and the sun goes around it , have u any idea of the headache this cause a company,public and corporate image,they might honour the first 50 or so orders to help p.r. but image, is everything and there's is a bit blurry at the moment.

Guest said:

this practice is called bait-and-switch.

its purpose is to generate interest.

make dell honour it and they might learn to play fair.

on a side note

i live in ireland and like a previous poster mentioned, Tesco often charge more at the till

than the price displayed,but heres the strange thing:

in my town, limerick, there are 4 tescos

1. city centre branch......mixed clientelle........some mistakes at till

2. suburban branch...soutside.....middle class shoppers......mistakes at till 30% of time

3. suburban branch....northside.....mixed clientelle.............i don't shop there.

4. council estate area.........deprived area..............0% mistakes at till.

the mistakes at the till can be in tescos favour or the customers favour.

but in my opinion, the split is 90:10 in favour of tesco

coincidence.........i think not.

tesco have a no-quibble-guarantee, but how many customers would spot the mistakes in the deprived area

probably all of them

how many would spot the mistakes in the more affluent area, very few.

so the overcharging in very profitable in the affluent areas and the no-quibble-guarantee keeps them out of court.

sounds like a winner to me.

BTW......dunnes stores, tescos main competitor in ireland NEVER make mistakes at the till and don't have a no-quibble guarantee.....................go figure

thanks for reading

.

Twister123 Twister123 said:

I don't know about that are your stats based on personal exp' , I think there just unable to run a supermarket in some areas , it doesn't seem worth it from there point of view for a few dollars more ya know

Guest said:

And hell dell did it AGAIN.

On Jul.5.2009

Dell Taiwan website 'Accidentally' drop the price of latitude E4300 laptop from $1500USD to $625USD if you choose 'CPU COLOR' from black to red or blue.

This , of course, believed to have over 50,000 people had placed orders for nearly 150,000 laptops.

duh~~~

Guest said:

For a detailed version of what exactly happened in English, please visit http://deceptivedell.blogspot.com

Dell should not be allowed to get away with this.

Guest said:

i heard someone ordered about $10,000,000 USD worth of the laptop, and posted it on his blog page, only to find out by his friend that he ordered the wrong one, so he didn't get the "sale"......lol

but back to the subject. i think Dell should either really sell the products with the low price, or give the customers some kind of gift certificate that have at least more than like 3/4 of the difference.

and they should probably also fire the guy that makes their website....XD

and as of the legal issues, of course, since Dell already have the disclaimer that says they have the right to disapprove a purchase, they can refuse to give the customers the price.

however, (this is my sister's philosophy) the people in Dell should consider this: no individual would ever really want 6000 laptops or 20000 monitors sitting around in his/her living room (unless he/she wants to use the monitor as wallpaper so they can change the theme everyday or play some game with 6000 accounts so that if he/she got killed, he/she still has 5999 accounts going), especially since most of the orderers are college students, thanks to the fact that this information was passed between blogs. So why did they order it? They know that Dell would never be able to sell laptop/monitor at that low of a price, they just want to make fun of them. Although it looks funny, there's something deeper than that. This shows that the company has lost their credit.

Guest said:

Speaking of another Dell muck up,

I received a quote for a Studio 17 laptop that is valid until the 17th July 2009,

The salesrep states that they cannot honor the quote and refused to accept it includes GST (It clearly does),

I'm a law student, and it amazes me how Dell can do this.

If she does not honor the quote price, I will be demanding to speak with her superior.

Matt

Guest said:

As if anybody cares about your slap in the book.

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