Sony is getting ready to step up the action in the rising e-reader marketplace with two new models scheduled to debut at the end of the month. The first is a pocket-size version for less than $200, dubbed the Sony Reader Pocket Edition, which the electronics giant touted as the most affordable dedicated reading device on the market. This lower price point could be a crucial factor for Sony with most people still not convinced that moving away from paper books is for them.
The device has enough internal memory to hold about 350 books, comes in three colors blue, rose and silver and has a 5-inch electronic ink display. Next up, the $300 Sony Reader Touch improves on its smaller sibling by including a 6-inch touch screen with a virtual keyboard and stylus for note-taking. It also has expansion slots for SD memory or Sony's Memory Stick Pro Duo to increase the number of books it can carry. By comparison, Amazons Kindle 2 retails for $300, while the large screen Kindle DX costs $490.
Unlike the Kindle, however, neither of Sonys devices has mobile connectivity, so users will have to transfer e-books manually. The company also plans to reduce all new releases and best sellers at its e-book store to $9.99 each, down from $11.99, and offer access to Googles public domain library.