The cost of DRAM has steadily risen over the last several months. DDR3 prices have surged so rapidly that PC vendors have defaulted to DDR2 -- which in turn has raised the cost of those chips. The price of 512Mb DDR2 was up 4.2% to $.75 per chip this afternoon, according to DRAMeXchange. At the same time, 1Gb DDR2 was up 2.4% to $1.60.
The increase in cost is somewhat expected, as most areas are in the midst of the back-to-school season -- a time when new PCs are highly sought after. Retailers usually scramble to keep shelves stocked for the school-buying season until October, when things ease up in preparation for the holiday season. This year, the October 22 launch of Microsoft's Windows 7 may throw a wrench in that tendency, though.
PC makers among other bodies in IT are looking to the release of Windows 7 for a much-needed boost in sales. Redmond's latest operating system aside, the industry as a whole is optimistic about the second half of 2009, as well as next year. Intel has increased its third quarter revenue projection from $8.1 billion and $8.9 billion, to between $8.8 billion and $9.2 billion, due to higher demands for processors and chipsets.