The biggest hurdle for ultra-thins, Asus says, is cost. Netbook and budget notebooks are capitalizing on the value-per-dollar factor in a way that hurts the appeal of ultra-thin systems. They believe that perception will shift after making some improvements to ultra-thin devices, which will range from functionality and battery life, to price. The company's recent endeavors show that they are a small but important player in the notebook market.
It also further demonstrates the increasing demand for smaller-profile mobile computers, which can include netbooks and ultra-thins. Asus' market share in particular has risen to almost 6%, which is largely due to their foresight of how important compact laptops would become.