When clicked, the banner will consume three-quarters of the screen and present customers with additional information and offers like coupons, samples, and brochures -- it doesn't stop there, though. Cablevision is eventually hoping to emplace a system that facilitates actual product purchases.
One known advertising participant is Benjamin Moore, who will offer free paint samples. Cablevision declined to name others involved, but said it believes this is a "fun new way to extend your television experience." The company noted that the implementation will not be intrusive and "the consumer is in control."