Cablevision to roll out interactive TV ads

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Cablevision is planning to introduce interactive advertisements to its cable television broadcast. Select channels and commercials will host a banner that customers can click on (with their remote) while the ad plays. To start, the company is teaming up with at least half a dozen consumer brand advertisers and the interactive ads will appear on about 25 cable networks.

When clicked, the banner will consume three-quarters of the screen and present customers with additional information and offers like coupons, samples, and brochures -- it doesn't stop there, though. Cablevision is eventually hoping to emplace a system that facilitates actual product purchases.

One known advertising participant is Benjamin Moore, who will offer free paint samples. Cablevision declined to name others involved, but said it believes this is a "fun new way to extend your television experience." The company noted that the implementation will not be intrusive and "the consumer is in control."

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