Study: Social media fiends more likely to email

By on September 29, 2009, 1:45 PM
A new study by Nielsen suggests that social media junkies spend more of their day emailing than those who don't partake in social networking. This is interesting, because many see modern social networking services as an alternative to the aging email protocol.

In looking at how social networks affect the activities of Web-goers, Nielsen tested its assumption that "consumption of social media decreases email use." The outfit set up four test groups based on the amount of time they spend engaging social media. Three groups were labeled low, medium, and high consumers of social media, with the fourth group being those who didn't use social sites.

After evaluating the results, the research firm found its theory to be inaccurate, "it actually appears that social media use makes people consume email more, not less, as we had originally assumed -- particularly for the highest social media users." Researchers suggested this might be because social media sites often send email notifications on almost every activity.

Researchers also believe that connections made through social networks often extend to email, phone conversations, and even in-person meetings. Nielsen is planning to take a deeper look into the correlations between platforms. This study comes after the firm's recent findings that social networks and blogs are more popular than email.




User Comments: 7

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Guest said:

I'm not the best speller...but last I checked, "Friend" is spell F R I E N D

Guest said:

^ looks like someone does not know what "fiend" means.

Staff
Matthew Matthew, TechSpot Staff, said:

Heh, for once, someone corrected me and I'm not in the wrong. Somehow, "Study: Social media friends more likely to email" just doesn't have the same ring. Thanks for the feedback, though .

captaincranky captaincranky, TechSpot Addict, said:

If friends are friendly, does that make fiends fiendly?

Come to think of it, that's why I come to Techspot, because I don't have that many close fiends near my home.....

Heh, for once, someone corrected me and I'm not in the wrong. Somehow, "Study: Social media friends more likely to email" just doesn't have the same ring. Thanks for the feedback, though .
Yep, anybody that is obsessive compulsive enough to feel the need to share the mundane details of their mundane existence through "tweeting" incessantly, is likely a "fiend", but with paranoid delusions of "friendhood". "I tweet, therefore I am", (annoying).

red1776 red1776, Omnipotent Ruler of the Universe, said:

"Yep, anybody that is obsessive compulsive enough to feel the need to share the mundane details of their mundane existence through "tweeting" incessantly, is likely a "fiend", but with paranoid delusions of "friendhood". "I tweet, therefore I am", (annoying). "

I rather think I would like to make a bumper sticker out of that.....a really long bumper sticker.

BrownPaper said:

The poster complaining about how the word should have been "friend" is a *****. Fiend is similar to an obsessive compulsive fanatic. Like a crack fiend or druggy. Fiend is the perfect word for those losers who check their facebook or twitter accounts every 2 minutes.

greyd said:

Ok, this article would be interesting if social sites were primarily used for business as email is used. The world engages in more business than updating your status on facebook.

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