Asus aims to sell over 16 million notebooks next year

By on October 26, 2009, 3:30 PM
Asus expects next year to bring a significant boost in mobile PC shipments, with notebook sales (including netbooks) jumping from 12 million units in 2009 to over 16 million in 2010. Total global notebook shipments are forecasted to increase from 140 million units to 180-190 million, and Asus has set a personal goal to sit among the top three vendors by 2011.

According to Asus CEO Jerry Shen, this growth will mostly be spurred by Windows 7. Shen also noted that 30% of Asus' Eee PC netbooks have already been moved to Microsoft's latest OS, and he expects that figure to be about 80% by the first quarter of 2010. Ultra-thin notebooks make up a double-digit percentage of Asus' total notebook sales, and the company expects that number to reside between 20% and 30% in the first half of next year.

Shen said touchscreens will be limited to Asus' 9-11" netbooks and 20"-plus all-in-one PCs, and made it known that Asus is preparing to launch its 9" grayscale in the first quarter of next year. It was also noted that the company is conservative about the 3D notebook market, due to the high cost and requirement of stereoscopic glasses




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