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Google buys VoIP startup Gizmo5?

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On November 10, 2009, 4:00 PM EST

Earlier this week, Google announced it had agreed to purchase mobile display advertising firm AdMob, for an undisclosed amount rumored to be in the $750 million range. Well, apparently the shopping spree didn't stop there as the search giant is now putting down another $30 million for VoIP provider Gizmo5, which employs the SIP protocol to allow users to place calls over the internet.

Google has yet to formally announce the buyout, but many industry watchers think it is a done deal. If true, the acquisition could potentially provide integration across the company's communications tools, like Google Talk and Google Voice, which would result in users being able to make and receive calls to landlines and mobile phones.

It would also see Google compete directly with established VoIP call providers, such as Skype. Besides potentially turning the Google Voice platform into a more robust communications offering, recently leaked documents suggest the company may take the service global shortly.

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User Comments (6)

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TomSEA
on November 10, 2009
4:37 PM

How would it be to just whip out the old checkbook and write one for 750 million and then another for 30 million just a few days later?

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Flannelwarrior
on November 10, 2009
5:04 PM

TomSEA said:

How would it be to just whip out the old checkbook and write one for 750 million and then another for 30 million just a few days later?

Heh, when you're as vast and all encompassing as Google, it'd probably feel like a Thursday.

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jazboy
on November 10, 2009
5:45 PM

I guess google voice was just lacking in pc to pc call and they want to include this facility now. as per my thinking that is the reason of plan to buy Gizmo5. if Google buy this then definitely they skype and google is going for compete each other to become no 1 or remain no.1 in voip industry.

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Puiu
on November 11, 2009
1:31 AM

"... recently leaked documents suggest the company may take the service global shortly. "

The first time i read that line i i though that you said google will take over the world. Silly me.

Or did i read it correctly? Muhahahaha!!!

Reply

Vrmithrax
on November 11, 2009
7:42 AM

It's all your imagination, Puiu... We, err, I mean Google, has not taken over the world...

Now here, take this blue pill and go back to your normal life...

Reply

freedomthinker
on November 11, 2009
8:16 AM

Don't you just love Google hehe . Seriously , they always make something awesome and its open source

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